Doctoral Program

MARKETING DOCTORAL PROGRAM

 

The management of institutions operating in the public and private sectors requires expertise. People who will be managers in the sector should know marketing terminology, determining the wants and needs of consumers, analysing rival companies, creating distribution and supplier opportunities, improving consumer after-sales services, and many other areas. The purpose of the program is to train executive candidates and academicians who are well-versed in strategies and techniques, strong in analytical thinking, competent in problem solving and decision-making, and able to use power arising from the combination of both theoretical knowledge and practice to increase the welfare level of the country. With the department to be opened, it is aimed to train managers who are knowledgeable in the field of marketing, competent in making strategic decisions, focused on solutions to global or local problems and who use scarce and limited resources effectively and efficiently, and adopt the concepts of mission and vision.

 

The program is aimed to be a steppingstone for academicians who will contribute to the world of science through competent academic studies focused on marketing.

There is no master's program with a thesis, which provides training for specialization in the field of marketing, within the Institute of Social Sciences of Akdeniz University. Considering that 46% of CEOs in Turkey come from the marketing department, it becomes clear that a master's program with a marketing thesis is necessary. Although Antalya has a limited industry sector share, it shows significant growth in the service sector. One-third of the tourists who came to Turkey in 2008 preferred Antalya. The increase in tourism activities day by day means that the business volume and profitability of many tourism-related sectors increase. The department that will best understand and meet the needs and expectations of tourists coming to Antalya is marketing. Because marketing corresponds to a process that starts before the service and continues after the service is over. In this sense, it is thought that the need for competent marketing department employees will be met by the marketing master's program.

The changing world and economic order bring radical changes. Increasing competition, very similar goods and services, increasingly difficult differentiation, falling prices, and declining operating profits make it more important to know and apply marketing. Customer relationship management is important in finding and retaining customers and establishing their loyalty to the business. With the marketing thesis master's program, it is desired to achieve a set of goals in which customer relations become more profitable, differentiation can be achieved, costs can be minimized, operating efficiency can be increased, harmonious activities can be provided, and customer demands, and expectations can be met.

For international companies or SMEs, international marketing is an important tool in providing solutions that have value to consumers, building and developing strong relationships with consumers, and in return obtaining results that have tangible value for the business. SMEs in Antalya that want to export abroad and international companies operating in Antalya need competent employees who are specialized in international marketing. With this program, it is planned to recruit employees with the required expertise to the sector.

For public and private institutions to work efficiently, it is necessary to conduct marketing research. Public opinion and market research in the world is a sector with a size of 39 billion dollars and it grows by an average of 2.5% every year. USA, England, and Germany hold 50% of the business volume of this sector. In Turkey, the size of the sector in question is around 200 million dollars. Companies should know a sector they are in or consider entering very closely, and analyse the market well. Poor market research or intuitive decision-making without market research can have irreversible consequences for companies. One of the important objectives of the Marketing Master's Program is to strengthen the sector by training sufficient and specialized marketing researchers, to ensure that companies are directed to more accurate consumer groups by obtaining qualified data, to ensure that consumer expectations are met, and to ensure the growth of the country and the efficient management of scarce resources.

 

Marketing Master’s Degree Program Coordinator

 

Admission and Registration Conditions

General admission requirements for Turkish and foreign students are valid to start the program.

Graduate Employment Profiles

Graduates of the program can find jobs in managerial positions in departments such as sales, marketing, distribution, purchasing, and marketing research. With the theoretical knowledge and practical experience they have gained, our students who graduate from our program also use our references to gain an advantage in finding a job in Turkey's important enterprises.

PhD Student Representative:

Click here for the 2019-2020 Curriculum of the Marketing Doctoral Program